Our Story


Born in Denmark, Gunilla Eisenberg spent part of her childhood in Nigeria and Spain before setting up her flagship Skin Butik in Cow Hollow, San Francisco in 2005. 

From a family of sensitive skin prone to skin issues such as psoriasis and eczema, Gunilla was hesitant to start using medicated and chemical skin creams when she began experiencing similar issues upon graduating college. Believing it was stress-induced she began researching a more holistic approach to treating her own skin. She made a radical change in her life; left her corporate finance job to work at a healing spa retreat in the beautiful Redwoods of Northern California while obtaining her aesthetician license. Gunilla began experimenting with plant formulas to treat various skin conditions and soon began expanding beyond her treatments and sharing her unique oil blends, infusing the same personal touch she gives her clients into each customized skin oil. 

ISA ALEX, originally Gunilla Skin Butik, has long drawn devoted clients, and Gunilla has earned numerous awards for her effective, customized facials from regional and national publications, including San Francisco and Allure. Since 2012, Gunilla has sold her luxurious, clinically formulated oils to clients seeking to incorporate her transformative formulas into their daily skincare ritual.


ISA ALEX is named after her two children, ISABEAU Elisabeth and Joaquin ALEXANDER -- two of Gunilla’s biggest inspirations. Her Beautiful Mama + Baby oils and Teen range were developed during her own pregnancies and in response to the ever growing skincare needs of her own two children.

The brand ethos is inspired by the wonder and fantasy of her childhood hero, a sprite-like freckled girl named Pippi Longstocking who gleamed with delight at the endless possibilities of life. Just like Pippi, ISA ALEX represents a free spirit, positivity, curiosity, magic, recognizing the true inner beauty in everyone. 

Gunilla's favorite Pippi quote: "Don't ever let them get you down. Be cheeky and wild and wonderful."


ISA ALEX is a line of complex face and body oils that tap into nature’s best ingredients to regenerate and balance the complexion. Scandinavians feel that beauty comes from within and is brought out through simple and all-natural procedures and these oils help to heal the skin from the inside out.

Keep them in your vanity, put them in your purse. These oils will keep skin looking hydrated, healthy, and even heal in the process. Handmade in small batches from wild-crafted and organic ingredients.  

"Having cut her teeth at her eponymous Cow Hollow salon, ISA ALEX Skin Butik, S.F.’s skin whisperer launched a moisturizing product line made from rich oils found in Morocco and Southern Spain. The result: a line of lovely almond and Argan oil-based products that heal with a hint of exotic.

Dabble in the line’s Rosewater Mist and Hydrate Face Oil, a moisturizing facial oil that replenishes and restores parched skin while preserving its youthful bounce back and brightens lingering dark spots."

- DailyCandy