Our Story

About our Founder, Gunilla Eisenberg

Danish-born esthetician Gunilla Eisenberg has drawn upon her Scandinavian upbringing to create a natural and sustainable approach to beauty and aging through skincare services, organic products and online courses in skincare for all ages.

Known for her "Better than Botox" facial featured in Allure Magazine; celebrities, San Francisco luminaries, and regular, loyal clients seek out Gunilla for her holistic philosophy, undivided attention, and up-to-date knowledge of her craft. To book a facial click here  

Gunilla spent parts of her childhood in Africa and Spain, influences she brought with her before settling in San Francisco, where she opened her flagship "Skin Butik" in 2005. With more than 15 years experience, her luxurious but effective facials quickly became a must-have for Bay Area women, earning her raves as the best facialist in San Francisco by Allure and San Francisco magazines. Always looking to offer her clients more, Gunilla created the one ingredient she felt was missing from her arsenal: a line of therapeutic facial and body oils. To learn more about her story, see this recent article The Story Behind ISA ALEX

ISA ALEX skincare taps into nature’s best ingredients to regenerate and balance the complexion. Scandinavians feel that beauty comes from within and is brought out through simple and all-natural skincare and these oils help to heal the skin from the inside out. 




“Plant oils are mysterious and sensual to me. I first learned about them as a teenager growing up in Southern Spain. The essences of jasmine and sweet almond oil were exotic and mesmerizing to me. 

I began to learn more about the healing aspects of aromatic oils and so my deep passion of plant alchemy was born.”
~ Gunilla

About Our Name, ISA ALEX 

The name ISA ALEX is inspired by our founder's children, Isabeau and Joaquin Alexander -- two of Gunilla’s biggest inspirations.





Her "New Mother" Duo and "JQ Teen" Range were developed during her own pregnancies and in response to the ever growing skincare needs of her own two children.



"Having cut her teeth at her eponymous Cow Hollow salon, ISA ALEX Skin Butik, S.F.’s skin whisperer launched a moisturizing product line made from rich oils found in Morocco and Southern Spain. The result: a line of lovely almond and Argan oil-based products that heal with a hint of exotic.

Dabble in the line’s Rosewater Mist and Hydrate Face Oil, a moisturizing facial oil that replenishes and restores parched skin while preserving its youthful bounce back and brightens lingering dark spots."

- DC Magazine