Our Story

Created foryou in my treatment room

For the past two decades, I’ve been fortunate to work skin-close with individuals like you, addressing all kinds of skin concerns. Whether you’re seeking to restore your skin’s vibrancy or you’re battling acne, I’ve learned that emotional well-being and confidence are deeply intertwined with your skin’s health.

Embracing skin's uniqueness is at the core of my facial treatments, which incorporate custom oil blends tailored to your needs. The alchemy of aromatherapy, pure oils, and my proprietary stress-relieving facial massage can transform not only your skin, but also your self-confidence.

Inspired by my client’s desire to continue their treatment at home, I refined my skin-specific formulas considering both skin and wellness needs. What started with a small collection of pure skin oils has grown into a curated range of skincare to treat the most common concerns I see as an esthetician—always inspired by you.

Gunilla E

[ Discover Pure Skincare ]

Meet the Founder

Gunilla Eisenberg

Skin Alchemist, Award Winning Esthetician, and Founder of ISA ALEX

Growing up in Denmark shaped Gunilla’s view of skin, beauty and aging. She believes that the goal shouldn’t be to fix or stop the aging process, but to take an extra moment to care for your skin and evoke the highest version of yourself. This philosophy carries over to her transformative skin services, hand-crafted products, and skin coaching programs.

In 2005, soon after opening her establishment, Skin Butik in San Francisco, Gunilla gathered a loyal following of women seeking her holistic approach, unique use of oils, and expertise. The buzz spread catching Allure Magazine’s attention, which featured her revolutionary “Better than Botox” facial and named her “Best Facialist in San Francisco,” further expanding her fanbase to celebrities.

Gunilla emerged as a trailblazer, especially with her use of oils on the skin, which at the time was uncommon. After a decade of working with her clients, Gunilla has expanded the benefits you could get through a one-on-one treatment with her, to a universal experience through ISA ALEX (formerly Gunilla Skin Alchemy) and skin courses.

“Plant oils are mysterious and sensual to me. I first learned about them as a teenager growing up in Southern Spain. The essences of jasmine and sweet almond oil were exotic and mesmerizing to me.

I began to learn more about the healing aspects of aromatic oils and so my deep passion of plant alchemy was born.”
~ Gunilla

The Story Behind The Name

The name "IsaAlex" is born from Gunilla's profound love for her two children, Isabeau and Joaquin Alexander, who serve as her greatest inspirations and the heart and soul of ISA ALEX. Throughout her journey of motherhood, Gunilla crafted a range of products, including our pregnancy oil, nourishing baby oil, and teenage skincare line, all inspired by the joys and challenges she encountered in raising her own kids.

To delve deeper into our Founder, Gunilla's inspiring journey, read: The Story behind ISA ALEX

"Having cut her teeth at her eponymous Cow Hollow salon, ISA ALEX Skin Butik, S.F.’s skin whisperer launched a moisturizing product line made from rich oils found in Morocco and Southern Spain. The result: a line of lovely almond and Argan oil-based products that heal with a hint of exotic.

Dabble in the line’s Rosewater Mist and Hydrate Face Oil, a moisturizing facial oil that replenishes and restores parched skin while preserving its youthful bounce back and brightens lingering dark spots."